Experience
Bluestone Communications
Account Manager and Executive
August 2023 - May 2024
Harrisonburg, VA
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Work closely with Shenandoah Valley United and Madison Art Collection to increase community awareness and engagement
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Develop scope of work, media lists, tactics, objectives, and strategies for both clients
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Execute media pitches, research, content calendars, and press and news releases
BLKpr
Public Relations Intern
June 2023 - July 2023
Los Angeles, CA
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Worked on the Celebrity/VIP and Influencer team to produce research, annual reports, media pitches, and campaign events for 14 clients
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Organized and worked on Hello Molly's “Enter Your Pink Era” event
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Utilized Muck Rack to research journalists for various clients
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Researched and communicated with influencers for future events
JMU in L.A.
Social Media Advertising Manager
January 2023 - July 2023
Harrisonburg, VA
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Helped manage the JMU in L.A. Instagram, Facebook, TikTok, and LinkedIn to advertise the program to JMU students
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Analyzed share of voice (SOV), sentiment value, and target market
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Formulated brand guide to increase social media engagement and reach
Activities
Lambda Pi Eta Communication Honor Society
Social Media Director
Fall 2022 - May 2024
Harrisonburg, VA
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Attend events to network with students and business professionals
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Create posts using Canva and Adobe InDesign
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Run the organization's social media pages and post monthly
Public Relations Student Society of America (PRSSA)
Member
Fall 2022 - May 2024
Harrisonburg, VA
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Attend meetings and events with others in the public relations field
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One of fourteen members on the Media Relations team to help create blogs and social media graphics
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Stay up to date on media trends and platforms
Alpha Sigma Alpha
Member
Fall 2020 - May
Harrisonburg, VA
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Public Relations Committee – Select and design apparel for over 250 members and help create social media content using Canva, Adobe Premiere Pro, and Final Cut Pro
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Philanthropy Committee – Plan, execute, and design graphics for fifteen Special Olympics and Mothers Against Drunk Driving philanthropy events
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New Member Committee – Welcome 75 new sorority members and organize annual retreat events
Professional Skillset
Microsoft Word
Microsoft Excel
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Final Cut Pro
Canva
Certifications
Adobe Photoshop LinkedIn - September 2022
Adobe Illustrator LinkedIn - October 2022
Adobe InDesign LinkedIn - November 2022
Hootsuite Platform Certification - 2023
Social Marketing Certification - 2023