Project Objective
Client
Intended Audience
The Big Idea
Creative Concept
Media Rationale
In my SMAD 342 class, my group was tasked to create a 30-second radio ad and a 30-second video ad for my university's student-run channel, BreezeTV. To demonstrate how to implement storytelling and production practices with strategic advertising messages.
Starship Food Delivery Robots
College students - specifically ones who live on campus
Not All Heroes Wear Capes.
To allow students to stay in place instead of trekking to dining locations or waiting in line. Also, we have the vision of saving the day by preventing students from skipping meals.
For the radio ad, we utilized the taking of "The Gap" by engaging emotions, incorporating personal visual images, and finding a way to maintain attention. Then, for the video ad, we utilized tactics from our course textbook, Hey Whipple, Squeeze This. Specifically, we included strategies from Chapter 14: "Making the imagery do the work" and "Last five seconds." In Chapter 7, we utilized the idea of "Work vs. hunger."
Audio/Video Ad
*Worked alongside Shannon McGrath and Kate Talley
Script & Storyboard
After developing our creative concept, we wrote a radio script. The script consists of a total-run-time (TRT) of 30 seconds with sound effects (SFX) and dialogue.
Our video script consists of our ad title, nine shots/types of shots, voiceover, and dialogue.
Our storyboard for our video ad consists of nine shots. We sketched the type of shots we were visualizing, along with any dialogue or SFX that would be incorporated.
Final Creatives - Radio Ad
Click the robot to have our Radio Ad delivered to you!
Final Creatives - Video Ad
Press play and watch our hero on wheels!