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SMACK! Agency 

During my Advertising capstone course, I had the exciting opportunity to explore my creative abilities with the brand Summer Fridays. Working alongside a team of five classmates, we strived to formulate a new campaign for the brand that targets an entirely new audience. 

Summer Fridays Ads

Check out the advertisements from the campaign!

Campaign Book

Check out the entire Summer Fridays campaign in our book! Inside, you will find everything from our research, target personas, rationales for each ad, and more!
SF lip balms.webp

Target Audience:

  • Women between the ages of 40-60

Tagline: 

  • "Beauty Knows No Age" 
download.webp

Campaign Big Idea: 

  • Our lip products are reliable, relevant, and effective regardless of age or stage in life.
green balm.jpeg

Message Objectives:

  • We want our audience to know that beauty has no age.

  • Our natural ingredients and simple packaging are meant for all age groups.

  • We want to increase brand awareness by letting the audience know that they are not “too old” to buy a product that is typically advertised to a younger crowd.

Tone: 

  • Calm

  • Relaxing

  • Fresh

  • Comforting

  • Soothing

The Team

All work was created by SMACK! Agency​

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  • Carissa Iannucci

  • Julia DeMarco

  • Kelly Marsh

  • Gretchen Strand

  • Annie Malouf

  • Arie Hamade

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